What characteristics should a BB ecommerce have?

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BB ecommerce or online business to business businesses must have a platform that allows them to manage orders between the client company and the supplier company efficiently and quickly.

Gone are the times of placing orders by telephone, new technologies allow these procedures to be carried out in a very short time. In addition, they have also reached transactions between companies, which implies a competitive advantage when managing real stock, something that is not possible without a digital platform.

Therefore, the inclusion of a platform in BB online commerce is essential today. The features it must have to be truly functional are explained below.

characteristics that a BB ecommerce platform must meet
The good or bad online purchasing experience of the Mexico Mobile Number List client company will depend on the proper functioning of an e-commerce platform for BB companies. But not only that, but the features or functions it has will also positively or negatively influence aspects such as the speed of the order, the usability of the website or the ease of finding the desired product.

Rich Product Finder
This is one of the key differences compared to a BC e-commerce, in which the customer is a person who wants to see the entire catalog to decide on the product they are going to purchase.

On the other hand, the BB customer will use a search engine to directly find the product they want using a reference or name. To make this management quick, it is very useful to have a rich search engine that has an autocomplete function . Although it is also very important that the BB business platform has an online catalog where all the products are displayed. Easy access to the product will result in time savings and a better customer experience when selling online.

Product List
As we have mentioned, the BB online store must have a product catalog, even though the BB customer can search for them in a more direct way. This catalog will be more intuitive if you opt for a way to view it in list mode. This means that the products are presented with their name and reference number along with their availability , without it being necessary to enter the product sheet (although, it should also be there for possible queries). In this way, the process of adding products to the cart is much faster.



bb ecommerce platform features
Integration with ERP
Knowing the real stock that the e-commerce has at the time the BB buyer places an order is vital for the process to be agile. This is one of the main differences compared to old order management methods, in which due to lack of real-time information the order had to be canceled or modified due to errors in availability. Having the e-commerce platform connected to the ERP (business planning software) will provide you with information as valuable as the stock mentioned, as well as price variations or offers.

Stock availability
The format and design in which the availability of units is presented is vital for a simple purchasing process for the client company. It can be done through a number in the presentation in the form of a list or with a design reminiscent of traffic lights: green when there is a lot of stock, orange for last units and red when they are out of stock. In the latter case, the client company will appreciate knowing when new units will be received, being able to better manage its own business by placing orders with a known future deadline.